There’s a reason we started Wombat, and it wasn’t because the UK needed another vodka premix in a can. We were tired of the same old story: drinks full of sugar and stuffed with ingredients you can't pronounce. The one's...

You’d think the hard part of launching a drinks brand would be the recipes. Turns out, the real headaches are all in the fine print. Licences, letters, checks, and lots on time on hold with HMRC. First up: the Alcohol...

Most brands obsess over what the final product looks like before getting it out in the world. We ended up doing the opposite. Even though we knew the trial production cans weren't finished, we made them available anyway and jumped...

The goal was simple – sessionable alternatives to the classics you already know. Light, refreshing, natural ingredients, and without the high calories or sugar content. Drinks you’d reach for in the pub garden, chuck down round a mate’s gaff for...

Turns out, a lot. Building our supply chain and getting our ingredients together felt like herding cats. We ambitiously thought we could get all our raw materials in a month, however soon realised it would take much, much longer. Unfortunately,...

The hardest part of our recipe development was getting the sweetness right. Ginger is naturally bitter, and lemons are naturally sour, so drinks brands fill their products full of sugar to counteract the strong flavour profiles. In the alcohol industry,...