We didn't want another old-school lemon drink packed to the rafters with sugar. We're tired of that nonsense. Instead we committed to real juices, no artificial sweeteners, natural flavours and no preservatives. No BS. Just a proper beer-alt coming in...

Here’s the thing about alcoholic drinks: people don’t live in one “channel.” They pre-game at home, have a few in the pub, then dance in a club, then get cheesy chips at 1am, and sometimes do all three in one...

Three years in Australia changes you. You start saying “heaps” and “far out”, you acquire different varieties of SPF50+ sun tan lotion, and you discover that alcoholic ginger beer and alcoholic cloudy lemonade absolutely slap on tap. In the UK, you’ll...

On Monday 1st September we were at our co-manufacturer picking up the final cans from our trial production. Still fizz, still kick, still sessionable. So what’s actually happening now we have the final cans in-hand? 1) Rebrand, final adjustments. We’ve...

There’s a reason we started Wombat, and it wasn’t because the UK needed another vodka premix in a can. We were tired of the same old story: drinks full of sugar and stuffed with ingredients you can't pronounce. The one's...

You’d think the hard part of launching a drinks brand would be the recipes. Turns out, the real headaches are all in the fine print. Licences, letters, checks, and lots on time on hold with HMRC. First up: the Alcohol...