The Wombat Waddle

Over the past couple of weeks we've been hitting the pavements across Bristol, Birmingham and Oxford, chatting to venue managers to get their thoughts on our products.

No Pr or focus groups. Just us and some honest conversations around what we're doing.

The goal? Get some real opinions from those who're in the market 24/7. How they'd stack up against the usual pours and how they'd go down with the regulars. 

We spoke to tied and untied pubs, saw who's pouring what, learnt how much is shifting and seen different price points across geographies.

Most loved the idea and agreed the ginger beer and cloudy lemonade would hit the sweet spot for 18-35s and the after-work crowd. One bar was even pulling it already. Four kegs a week is pretty good going for a niche drink.

Even better is a fair few venues are keen for tastings in January to gear up for next year's season.

We've still got plenty more cities to visit and even more conversations to have, but it's fair to say early signs are promising. The feedback's been honest, the reception's been warm and there's definitely excitement for the products to land.

Just 10 more cities to go in November. Easy.