Thinking squarely

If you've looked at our branding, you’ve probably noticed we’ve got a bit of a thing for squares.

They’re in the logo, the cans, the packaging, and the way we talk... and it’s not random. It’s how we remind ourselves to think about things differently.

Not only are wombats the Aussie marsupial that allow us to nod back to where the brand started, but they're also the only animals on Earth that poo cubes. Perfect little squares. And that became our creative North Star in the brand. A reminder that standing out isn’t about shouting louder, it’s about being built differently - thinking outside the box and not being... square.

We’ve carried that energy into every part of the brand.
The Wombat wordmark and logo? The counters in o and b are squared off rather than rounded. 
Our recipes? Innovative ingredients no one else is using.
The Wombat world? Bold colours, clean shapes, no BS.

We also wanted Wombat to feel transparent and straight-talking, from our ingredients to our tone.

So, no artificial colours, no preservatives, and no nasties hidden behind “natural flavouring” labels. Just proper stuff, printed right there on the can for everyone to see.

And while we’re cutting sugar, we’re not cutting corners. We use real juice, natural flavour, and monk fruit - a sweetener that lets us keep full flavour without the crash.

So, the “square” idea isn’t just a design quirk. It's a reminder for how we think, work, and build. It’s what separates Wombat from every other drink trying to look smooth and fit in.