Picking up the final cans

On Monday 1st September we were at our co-manufacturer picking up the final cans from our trial production. Still fizz, still kick, still sessionable.

So what’s actually happening now we have the final cans in-hand?

1) Rebrand, final adjustments.

We’ve been working with a designer to give Wombat some new threads. Even bolder and easy to spot across the supermarket aisle or at the back of a crowded bar. Not giving too much away now… but it slaps.

2) Decks, decks, decks.

Lots of work going into decks to highlight our proposition. We’re pulling together venue decks to show why pubs and clubs need to stock Wombat, and co-manufacturing decks to show how we’re scaling (relatively sensibly).

3) Ops chaos to ops systems.

From “Where are our fonts saved?” and “How many boxes got sent to Bob?”, to “Here’s the checklist.” We’re templating tasting kits, operational procedures, and sales systems so launch days don’t feel like fire fighting during a scavenger hunt.

4) Socials back in gear.

Founders, on camera, telling the truth: what’s going right... and wrong, and why we’re going all in on alcoholic ginger beer and alcoholic cloudy lemonade in the UK.

What’s next?

We’re mapping out a push to 20–50 venues ahead of our hard launch. So if you run a pub group, music venue or student union and want a high-flavour guest that can stick around all night, say hello.